Humans, like all animals, have evolved over millions and billions of years of trial and error. The modern human species, Homo Sapiens, appeared over 5 million years ago, but it is only in the last 12,000 years that agriculture and civilization have developed. So, for 99.76% of human existence, we…

Initially developed by the movie industry in the 1930s, the marketing maxim “The Rule of 7”, states that a prospective customer needs to “hear” or “see” an advertiser’s message seven times before they will take action to purchase a product or service. Industries and marketing mediums have adopted this theory…

Indie Films Are Garnering Attention and Making Money in a Changing Entertainment Landscape Big-budget superhero movies and explosion-packed action films typically headline summer entertainment. But with the global pandemic, 2020 will be known as the blockbuster-less summer. Most major studios are delaying their planned summer releases or changing their distribution strategy to a purely digital one. …

With the COVID-19 virus limiting travel and interaction, many workers are finding themselves working from home for the first time and dealing with an increase in electronic communication. Luckily, dealing with a mountain of email is a problem that has been faced by others before, and they have come up…

With the Covid-19 virus limiting travel and interaction, many workers are finding themselves working from home for the very first time. While this may seem like a relaxing way to get work done, most people find being productive challenging when they have limited structure. Luckily, this is a problem that…

The LEPP approach to teaching is all based upon the repetition and growth of a skillset. In theory, this is a top-down approach to teaching where a core theoretical idea is built upon through multiple layers of instruction to bring the student to the requisite level of knowledge and practical…

The market for films has been going through a great upheaval and is markedly different today than it was a decade ago. As technology has advanced, so too has the delivery methods of entertainment. Consumers now have almost unlimited choices in how to get their content. The traditional means of…

“It’s a project I’m very passionate about” is a euphemism for “It’s something I daydream about, but don’t plan on ever accomplishing” Passion is for amateurs. Passion is poison to productivity. When it comes to achieving goals, and moving projects forward, passion is an impediment. This may sound counter-intuitive as…

To know why Hollywood loves remakes, sequels, and similar stories see Part 1 of this series here. Die Hard is one of the greatest and most influential action movies ever made (and a Christmas classic, but that’s for another article). It established a simple recipe that has become the standard…